Right now, 1.3 billion people can’t see clearly because they need glasses.
That’s a problem.
Imagine what vision means to a fisherman who needs to fix his nets, or a seamstress who needs to thread her needle. It can be the difference between supporting a family and living in poverty.
Readerwear Cares is our Buy-1-Give-1 Program whereby someone in need will receive a pair of glasses when a pair of Readerwear reading glasses is purchased.
We work with various charitable organizations the give the gift of sight to those in need.
In the past year I received an email out of the blue from a charity called Adventure in Missions, which is dedicated to bridging the gap between North Americans and the needy and neglected in Honduras. They were looking to take several pair of reading glasses to Honduras and wanted the help of Readerwear.
I made some arrangements and assisted them in meeting their needs by sourcing product for them, as well as donating some additional money to increase their budget. I had the product shipped to them directly, and after that, didn’t think much about it. Or so I thought.
Several months later, in April 2011, I received another email out of the blue from Adventure in Missions. This time it was a thank-you explaining how the reading glasses were such a big hit. The email also included some pictures and personal stories.
Here is a copy of the email I received:
When I saw those images, and read the stories, I honestly got goose bumps. I had an epiphany just how important this is. Suddenly I realized that this wasn’t about donating glasses – this was about improving lives! Something that most North Americans take for granted – a pair of reading glasses – can make a huge difference.
From that moment, I knew that I wanted myself and the company to be involved in this on a permanent basis. Therefore, we have created the Readerwear Cares program to assist charities with their goals of improving lives throughout the world.